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Of pets find a home through iFauna

The background

iFauna was founded in 1997 as an online version of the advertising magazine Fauna. In the next years, it grew to the biggest page for animal rehoming in the Czech Republic. 

From the beginning, iFauna has been focused on safety and targeted responsible users and true animal lovers. 

iFauna remains the biggest online marketplace for rehoming pets in Czechia and provides the safest advertising in the respective segment. 

In 2022 PetMediaGroup acquired iFauna from Radek Horky, the son of iFauna’s founders. Our mission is to continue with the promotion of ethical breeding and provide a safe space to place pets in new loving homes. 

Our transformation

Improved Trust & Safety for both – sellers and buyers through our safe chat function and a dedicated trust and safety team.

Strong focus on overall user experience – keep us improving thanks to our user’s feedback and continuous dialogue with breeders and buyers.  We released a new app for mobile devices, to get closer to our users.

Engaged with trusted breeders, breeding organisations and in the first place, with the Foundation for the Protection of Animals, which helps us keep posted about all new laws and recommendations related to animal welfare.