The World’s Leading Pet Marketplaces
PetMediaGroup is the world’s largest operator of online marketplaces within the pet category.
Through our trusted and local brands, we help over 1.5 million pets to find a new loving home every year. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.
Our mission is to partner with and acquire the leading pet marketplaces across the world, and add value to breeders, consumers and animals alike through technology, marketing, operations and capital.
Our Brands
iFauna
Czechia
The dominant vertical pet marketplace in Czechia. Founded in 1997.
Hästnet
Scandinavia
The largest equestrian marketplace in Scandinavia. Founded in 1998.
Our Promise
Animal Welfare
Providing a pet-first way for pets to find a new loving home
Transparency
Providing transparency of information with regards to the breeder, the buyer and the pet itself
Customer Satisfaction
Satisfied breeders, buyers and pets is always our North Star – guides every decision we take
Trust & Safety
Keeping the bad guys far away from using our platform
Convenience
Removing the hassle often associated with finding a furry friend, by moving much of the process online
Innovation
Being an innovator in our industry, by pushing the boundaries of how we can leverage technology
Press Coverage
