The World’s Leading Pet Marketplaces

PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services.

Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers in the process. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.

Our mission is to partner with and acquire the leading pet and horse marketplaces across the world, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.

Backed by world class investors such as Verdane Capital, Back in Black, Otiva Capital and Aligned VC, our journey has only begun to grow our portfolio of leading brands within the pet vertical.


Our Brands


United Kingdom

The world’s second-largest online marketplace for pets. Founded in 2012.



The largest dog marketplace in the Netherlands. Founded in 2014.

Hästnet Screenshot



The largest equestrian marketplace in Scandinavia. Founded in 1998

Mundo Animalia


Spain’s largest vertical marketplace for cats and dogs. Founded in 2014



The dominant vertical pet marketplace in Czechia. Founded in 1997

Annunci Animali

Annunci Animali


The leading Italian online marketplace for pets. Founded in 2003

Our Promise

Animal Welfare

Providing a pet-first way for pets to find a new loving home


Providing transparency of information with regards to the breeder, the buyer and the pet itself

Customer Satisfaction

Satisfied breeders, buyers and pets is always our North Star – guides every decision we take

Trust & Safety

Keeping the bad guys far away from using our platform


Removing the hassle often associated with finding a furry friend, by moving much of the process online


Being an innovator in our industry, by pushing the boundaries of how we can leverage technology

Press Coverage

Contact Us

contact pet media group

We are always interested to speak to industry peers and potential partners who we can collaborate with on our mission towards making the rehoming of pets more safe and transparent!

Feel free to reach out to us by clicking the button below!