We acquire and develop category leaders

Our portfolio of brands are all category leaders with dominant market share within their markets.

We are constantly on the look out for more leading brands to add to our portfolio! Typically, the websites that we choose to acquire have built an organic dominant position over a long period of time, and have shown a strong ability to retain and engage its users.

Our core investment criteria

Online marketplaces
Market leader within its niche
Long-dated presence
Putting animal welfare first
High share of mobile users
Highly engaged audience
Europe map

Our Brands


United Kingdom

The world’s second largest online marketplace for pets. Founded in 2012



The largest dog marketplace in Netherlands. Founded in 2014

Mundo Animalia


Spain’s largest vertical marketplace for cats and dogs. Founded in 2014

Hästnet Screenshot



The largest equestrian marketplace in Scandinavia. Founded in 1998



The dominant vertical pet marketplace in Czechia. Founded in 1997

Annunci Animali

Annunci Animali


The leading Italian online marketplace for pets. Founded in 2003

Do you run a pet marketplace today?

contact pet media group

We would love to get in touch with you and tell you more about how we potentially can partner together. Our acquisition process is very simple and straight-forward, as we probably both have more important things to do than to read through page after page of legal documents!