We acquire and develop category leaders
Our portfolio of brands are all category leaders with dominant market share within their markets.
We are constantly on the look out for more leading brands to add to our portfolio! Typically, the websites that we choose to acquire have built an organic dominant position over a long period of time, and have shown a strong ability to retain and engage its users.
Our core investment criteria
Online marketplaces
Market leader within its niche
Long-dated presence
Putting animal welfare first
High share of mobile users
Highly engaged audience
Our Brands
Mundo Animalia
Spain
Spain’s largest vertical marketplace for cats and dogs. Founded in 2014
Hästnet
Scandinavia
The largest equestrian marketplace in Scandinavia. Founded in 1998
iFauna
Czechia
The dominant vertical pet marketplace in Czechia. Founded in 1997
Annunci Animali
Italy
The leading Italian online marketplace for pets. Founded in 2003
Do you run a pet marketplace today?
We would love to get in touch with you and tell you more about how we potentially can partner together. Our acquisition process is very simple and straight-forward, as we probably both have more important things to do than to read through page after page of legal documents!
