We acquire and develop category leaders
Our portfolio of brands is all category leaders with a dominant market share within their markets.
We are constantly on the lookout for more leading brands to add to our portfolio! Typically, the websites that we choose to acquire have built an organic dominant position over a long period of time, and have shown a strong ability to retain and engage their users.
Our core investment criteria
A market leader within its niche
Putting animal welfare first
A high share of mobile users
Highly engaged audience
The largest equestrian marketplace in Scandinavia. Founded in 1998.
The dominant vertical pet marketplace in Czechia. Founded in 1997.