We acquire and develop category leaders

Our portfolio of brands is all category leaders with a dominant market share within their markets.

We are constantly on the lookout for more leading brands to add to our portfolio! Typically, the websites that we choose to acquire have built an organic dominant position over a long period of time, and have shown a strong ability to retain and engage their users.

Our core investment criteria

Online marketplaces
A market leader within its niche
Long-dated presence
Putting animal welfare first
A high share of mobile users
Highly engaged audience

Our Brands

Pets4Homes

United Kingdom

The world’s second-largest online marketplace for pets. Founded in 2012.

PuppyPlaats

The Netherlands

The largest dog marketplace in the Netherlands. Founded in 2014.

AnnunciAnimali

Italy

The leading Italian online marketplace for pets. Founded in 2003.

MundoAnimalia

Spain

Spain’s largest vertical marketplace for cats and dogs. Founded in 2011.

iFauna

Czechia

The dominant vertical pet marketplace in Czechia. Founded in 1997.

Hästnet

Scandinavia

The largest equestrian marketplace in Scandinavia. Founded in 1998.