We acquire and develop category leaders
Our portfolio of brands is all category leaders with a dominant market share within their markets.
We are constantly on the lookout for more leading brands to add to our portfolio! Typically, the websites that we choose to acquire have built an organic dominant position over a long period of time, and have shown a strong ability to retain and engage their users.
Our core investment criteria
Online marketplaces
A market leader within its niche
Long-dated presence
Putting animal welfare first
A high share of mobile users
Highly engaged audience

Our Brands
iFauna
Czechia

The dominant vertical pet marketplace in Czechia. Founded in 1997.
Hästnet
Scandinavia

The largest equestrian marketplace in Scandinavia. Founded in 1998.