Avg. Customer


Share of government
licensed breeders

The background

MundoAnimalia was originally founded as the go-to destination for anything pets, housing everything from pet advice to veterinary directory.

The website was founded by a large Spanish media conglomerate, also operating other websites in different verticals (health, travel and so on)

Despite its great potential, the previous owners realized that the platform was probably in better hands of someone fully focused on the pet vertical – enter PetMediaGroup

In 2022, PetMediaGroup acquired MundoAnimalia, which meant that we could begin our journey of creating the safest and most transparent destination for pets to find new homes in Spain!

Our transformation


Launched multiple safety functionalities in order to make the platform more safe – KYC identification and a payment system.

Built native apps for MundoAnimalia, and an improved search experience. Suddenly mobile users started growing significantly!

We became one of the few online marketplaces to comply with the new regulation introduced in Spain to protect animals from abuse

Press Coverage

Do you run a pet marketplace today?

We would love to get in touch with you and tell you more about how we potentially can partner together. Our acquisition process is very simple and straight-forward, as we probably both have more important things to do than to read through page after page of legal documents!