Italy

Annunci Animali

The home of the most experienced Italian breeders since 2013

Annunci Animali website homepage
2013
Founded
2021
Acquired by PMG
500k
Monthly traffic
#1
Market position

Background

The Background

AnnunciAnimali was founded and run by an experienced group of veterinarians in Italy as a safe destination for experienced breeders to find loving homes for their pets.

The site quickly gained traction and within a few years had become the dominant marketplace for future pet parents to fulfil their dreams.

In 2021, PMG acquired AnnunciAnimali, which meant that we could continue the quest set out by the original founders of creating the go-to-place for animal caregivers and breeders to meet.

Annunci Animali website before the acquisition
The website we acquired

Coverage

In the press

Recent coverage of Annunci Animali

Sifted logo
Sifted

PMG acquires Italian rival

Our portfolio

Our other brands

More brands in the group, each built around the way its own market works.

Pets4Homes homepage
Flag of United Kingdom

Pets4Homes

Pets4Homes is the UK's largest pet rehoming marketplace, with verified breeders, deposit protection and welfare standards built into every advert.

Learn more
Deine Tierwelt homepage
Flag of Germany

Deine Tierwelt

Deine Tierwelt is Germany's largest online pet marketplace, covering every category with a strict animal welfare policy and verified sellers.

Learn more
ehorses homepage

ehorses

ehorses connects buyers, sellers and equestrian professionals in more than 30 countries, with listings in multiple languages and verified sellers.

Learn more

Explore more

Discover the rest of our portfolio

From puppies to horses, our marketplaces help families find their perfect pet.