Sweden

Hästnet

The market leader in Swedish horse trading since 1999

Hästnet website homepage
1999
Founded
2018
Acquired by PMG
1.5M
Monthly traffic
#1
Market position

Background

The Background

Sweden has the highest number of horses per capita in all of Europe, which is one of the reasons why Hästnet is Europe’s second largest horse marketplace.

Founded in 1999, Hästnet is one of Sweden’s oldest brands within online classifieds. Today, Hästnet is the undisputed leader within the horse vertical, transacting over 90% of all horses in Sweden.

Each month, horses and items for a value of EUR 20m are sold through the platform, making it the prime destination for anyone looking to find a horse, or any related equipment such as saddles and horse clothing.

Hästnet is so much more than a marketplace - it's a lifestyle! In fact, 28% of our users visit the app every single day!

Hästnet website before the acquisition
The website we acquired

Coverage

In the press

Recent coverage of Hästnet

Our portfolio

Our other brands

More brands in the group, each built around the way its own market works.

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Pets4Homes

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Deine Tierwelt

Deine Tierwelt is Germany's largest online pet marketplace, covering every category with a strict animal welfare policy and verified sellers.

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ehorses homepage

ehorses

ehorses connects buyers, sellers and equestrian professionals in more than 30 countries, with listings in multiple languages and verified sellers.

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Explore more

Discover the rest of our portfolio

From puppies to horses, our marketplaces help families find their perfect pet.