United Kingdom

Pets4Homes

40% of all pets in the UK find loving homes through Pets4Homes

Pets4Homes website homepage
2004
Founded
2019
Acquired by PMG
10M
Monthly traffic
#1
Market position

Background

The Background

Pets4Homes was founded in 2004 by Mark and Stacey, a couple based in Blackburn. It started as a hobby project by two animal lovers.

From the start, breeders and families noticed the founders' high standards on animal welfare. The two worked around the clock so that only reputable, serious breeders could list.

By 2015, Pets4Homes had grown into the UK's largest online destination for breeders and families looking for a pet.

In late 2019, Pet Media Group acquired Pets4Homes from Mark and Stacey, with a promise to carry their vision forward: to be the most trusted place for a lifelong friendship between families and their pets to begin.

Pets4Homes website before the acquisition
The website we acquired

Our portfolio

Our other brands

More brands in the group, each built around the way its own market works.

Deine Tierwelt homepage
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Deine Tierwelt

Deine Tierwelt is Germany's largest online pet marketplace, covering every category with a strict animal welfare policy and verified sellers.

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ehorses homepage

ehorses

ehorses connects buyers, sellers and equestrian professionals in more than 30 countries, with listings in multiple languages and verified sellers.

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Lancaster Puppies homepage
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Lancaster Puppies

Lancaster Puppies helps American families find healthy puppies from responsible breeders, with verified listings and direct contact with the breeder.

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Explore more

Discover the rest of our portfolio

From puppies to horses, our marketplaces help families find their perfect pet.