Pets4Homes
Pets4Homes is the UK's largest pet rehoming marketplace, with verified breeders, deposit protection and welfare standards built into every advert.
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- 2008
- Founded
- 2020
- Acquired by PMG
- 300k
- Monthly traffic
- #2
- Market position
Background
The Background
Erwin founded PuppyPlaats in 2008 to give dog lovers and breeders a more trustworthy place to meet.
He ran the site on his own for more than a decade, handling everything from development to customer support, and did it remarkably well.
Over time, breeders and families came to value the safety features Erwin built to keep bad actors off the platform. PuppyPlaats was becoming what he had set out to build.
In 2021, Pet Media Group acquired PuppyPlaats, and our work to make it the most trusted dog marketplace in the Netherlands began.
Coverage
In the press
Recent coverage of PuppyPlaats
Marketing Tribune
Interview with our colleague Ruth on Puppyplaats
Baaz
Buy healthy puppies safely via Puppyplaats.nl
Emerce
Puppyplaats bans imported dogs from being advertised
Silicon Canals
PMG Acquires Puppyplaats
Our portfolio
Our other brands
More brands in the group, each built around the way its own market works.
Deine Tierwelt
Deine Tierwelt is Germany's largest online pet marketplace, covering every category with a strict animal welfare policy and verified sellers.
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ehorses
ehorses connects buyers, sellers and equestrian professionals in more than 30 countries, with listings in multiple languages and verified sellers.
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Discover the rest of our portfolio
From puppies to horses, our marketplaces help families find their perfect pet.