Share of government
AnnunciAnimali was founded and run by an experienced group of veterinarians in Italy as a safe destination for experienced breeders to find loving homes for their pets
The site quickly gained traction and within a few years had become the dominant marketplace for future pet parents to fulfil their dreams
In 2021, PetMediaGroup acquired AnnunciAnimali, which meant that we could continue the quest set out by the original founders of creating the go-to-place for animal caregivers and breeders to meet
Launched multiple safety functionalities in order to make the platform safer – KYC identification and a payment system.
Built native apps for, and an improved search experience. Suddenly mobile users started growing significantly!
Continued to raise the bar in terms of trust, safety and user experience