Avg. Customer


Share of government
licensed breeders

The background

AnnunciAnimali was founded and run by an experienced group of veterinarians in Italy as a safe destination for experienced breeders to find loving homes for their pets

The site quickly gained traction and within a few years had become the dominant marketplace for future pet parents to fulfil their dreams

In 2021, PetMediaGroup acquired AnnunciAnimali, which meant that we could continue the quest set out by the original founders of creating the go-to-place for animal caregivers and breeders to meet

Our transformation


Launched multiple safety functionalities in order to make the platform safer – KYC identification and a payment system.

Built native apps for, and an improved search experience. Suddenly mobile users started growing significantly!

Continued to raise the bar in terms of trust, safety and user experience

Press Coverage

Do you run a pet marketplace today?

We would love to get in touch with you and tell you more about how we potentially can partner together. Our acquisition process is very simple and straightforward, as we probably both have more important things to do than to read through page after page of legal documents!