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Horses in Sweden find a home through Hästnet

The background

Sweden has the highest number of horses per capita in all of Europe. This fact is one of the reasons why Hästnet is Europe’s second largest horse marketplace.

Hästnet is one of Sweden’s oldest brands within online classifieds. The website was founded in 1977, and is today the undisputed leader within the horse vertical.

Each month, horses and items for a value of EUR 20m are sold through the platform, making it the prime destination for anyone looking to find a horse, or any related equipment such as saddles and horse clothing.

Our mission is to digitalise the entire purchasing and sales process, making Hästnet the most trusted and safe place to transact!

Our transformation


Launched multiple safety functionalities in order to make the platform safer – ID verification and created a dedicated Trust & Safety Team.

Built native apps for Hästnet, and an improved search experience. Suddenly mobile users started growing significantly! 

Engaged with the wider horse community – both through partnering with other companies and charities sharing our values and buy giving back to our users with spreading Hästnet Digital Clinics and HästnetPodden.

Press Coverage

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