Avg. Customer


of Pets in the UK that find a home through Pets4Homes

The background

Puppyplaats was founded by Erwin in 2013 to provide an alternative, and more safe place for animal lovers and breeders to meet.

Erwin worked alone on the site for more than 8 years – handling everything from site development to customer support. Despite not being an easy task, Erwin did a phenomenal job!

Over time, both breeders and consumers appreciated the various safety features that Erwin built to keep the platform safe from bad guys. Puppyplaats was becoming an online oasis for those who truly loved pets.

In 2021, PetMediaGroup acquired Puppyplaats, which meant that the our vision of turning it into the safest start to a find a lifelong friendship for pet lovers in the Netherlands has begun!

Our transformation

PuppyPlaats Puppyplaats

Launched multiple safety functionalities in order to make the platform more safe – KYC identification and a payment system.

Built native apps for Puppyplaats, and an improved search experience. Suddenly mobile users started growing significantly!

Since Netherlands has quite loose regulation when it comes to animal welfare, we took a clear stance to make Puppyplaats far more strict than the legal requirements in the country – pet safety is always our highest priority!

Press Coverage

Pet Media Group Bloomberg Coverage
Breakit Logo

Do you run a pet marketplace today?

People playing with their pets

We would love to get in touch with you and tell you more about how we potentially can partner together. Our acquisition process is very simple and straight-forward, as we probably both have more important things to do than to read through page after page of legal documents!