Breedera

Breedera was founded by Mike White after recognizing the need for breeders to digitize and simplify their daily operations.

Breedera replaces spreadsheets and paper records with an all-in-one digital platform that helps dog breeders track dogs, litters, health tests, weights, heat cycles, whelping dates, treatments, buyer contacts, and more.

Thousands of breeders around the world use Breedera to reduce administrative work and focus on what truly matters: caring for their dogs and puppies.

PMG acquired Breedera in November 2025 and plans to continue running it as an independent product while integrating select features into its marketplaces.

Breedera’s founder, Mike White, joined PMG to lead our breeder-facing initiatives. With his deep experience in the breeder community and passion for empowering breeders through modern technology, the future looks bright.