Pets4Homes
Pets4Homes is the UK's largest pet rehoming marketplace, with verified breeders, deposit protection and welfare standards built into every advert.
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- 1999
- Founded
- 2026
- Acquired by PMG
- 5M
- Monthly traffic
- #1
- Market position
Background
The Background
Founded in 1999 and headquartered in Germany, ehorses has grown into the world's largest online horse marketplace, with tens of thousands of horses listed at any given time and a community spanning more than 30 countries.
The platform serves the full breadth of the equestrian world: leisure riders looking for their first horse, breeders presenting bloodlines, and professionals trading sport horses at the highest level.
Trust sits at the centre of the experience. Verified sellers, moderated listings and dedicated fraud-prevention practices protect buyers in a category where transactions are high value and often cross-border, with multilingual support guiding both sides through the process.
Animal welfare guides how the platform operates. ehorses works closely with breed associations, equestrian federations and welfare organisations to raise standards in responsible horse ownership, honest presentation of horses, and ethical trading across the markets it serves.
Coverage
In the press
Recent coverage of ehorses
Our portfolio
Our other brands
More brands in the group, each built around the way its own market works.
Deine Tierwelt
Deine Tierwelt is Germany's largest online pet marketplace, covering every category with a strict animal welfare policy and verified sellers.
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Lancaster Puppies
Lancaster Puppies helps American families find healthy puppies from responsible breeders, with verified listings and direct contact with the breeder.
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Discover the rest of our portfolio
From puppies to horses, our marketplaces help families find their perfect pet.