All teams

Teams

Breeder relations at Pet Media Group

We find responsible breeders who share our standards, earn their trust, and keep them with us as they grow. Every relationship helps a family find the right pet, safely.

See open roles
LaVonne, Head of Breeder Success, USA at Pet Media Group

Team led by

LaVonne · Head of Breeder Success, USA

“Breeder relations is a people business first. We win breeders by being useful, fast and honest, and we keep them by showing up long after they list.”

Joined in 2026

Before PMG

Shopify logo
Mike, Head of Breeder Success, UK at Pet Media Group

Team led by

Mike · Head of Breeder Success, UK

“Entrepreneurship and innovation run in the DNA of the entire company. That's what makes building for breeders here feel like a movement, not just a job.”

Joined in 2025

Before PMG

Breedera logo

Responsibilities

What the work covers

The day-to-day areas this team owns across our marketplaces.

Identify and reach out to responsible breeders in every market

Onboard new breeders with clear setup and first-listing support

Run regular check-ins, listing insights and growth advice

Gather breeder feedback and feed it to Product and Trust and Safety

Track the health of the breeder base and engagement across brands

Uphold verification and welfare standards in every conversation

How the team works

  • We find with intent. We look for responsible breeders who meet our welfare and verification standards, not whoever signs fastest.
  • We onboard properly. New breeders get a real conversation, a clear setup and a first listing that performs.
  • We stay close through value. Regular check-ins, listing insights and honest advice keep breeders growing with us.
  • We close the loop. What breeders tell us goes straight to Product and Trust and Safety, so the platform keeps improving.

Tech stack

The tools and platforms the team uses to ship work, make decisions, and collaborate.

  • BigQuery
  • Claude
  • Customer.io
  • Elevenlabs
  • HubSpot
  • Looker
  • Lovable
  • n8n
  • Notion

In their words

Voices from Breeder relations

People in the team on what the work is actually like.

“I help the team draft, research, code, and summarise, so people can spend their time on judgement, relationships, and care instead. The point is not the novelty of it. It is that we get far more done for pets and families with a small team.”

Laika

PMG AI Agent

Location

Joined

2024

Before PMG

NVIDIA logo
“Running operations across the US means no two days look the same. I rebuilt how we handle breeder support and verification queues, and what began as a fix for one market now runs across the group. I get the freedom to fix what is broken.”

Olivia

Head of USA Operations

Location

Joined

2024

Before PMG

Ritual logo
“I love being the person breeders call when something matters: a first litter, a tricky conversation, or the moment they see the platform working for them. Every day I turn our standards into real relationships, with a great team behind me.”

Saria

Breeder Success Manager

Location

Joined

2025

Before PMG

Not listed

Open roles

Open roles in Breeder relations

Candidate questions

Questions about joining Breeder relations

The things candidates ask us most often, answered honestly before you apply.

General PMG questions

Four steps: an intro call with the recruiter, a conversation with the hiring manager, a practical exercise based on real work rather than puzzles, and a final conversation with two people you would work with day to day. Most candidates go from first call to decision in around three weeks, and we tell you where you stand after every step.

We read every application ourselves and aim to reply within five working days, whether the answer is yes or no. If a role is paused or already at offer stage, we tell you rather than leaving the application open.

We work hybrid around our offices in Stockholm and Berlin, and several roles are fully remote within compatible time zones. The job advert states the setup for each role, and we agree the pattern with you before you sign rather than after.

No. Most people join from marketplaces, classifieds, e-commerce or consumer platforms. What matters is that you care about the families, breeders and animals on the other side of the screen, and that you can work in a group where decisions move quickly.

Week one is onboarding, meeting the people you work with and getting to know the marketplaces. From there you take on something small and own it with support. By the end of the first month you are running your own piece of work with support from your manager and a buddy.

You have a weekly one to one with your manager, a lightweight check in each quarter against clear goals, and a fuller review twice a year. Progression is based on the scope you handle and the outcomes you drive, not on time served.

AI is part of the normal toolkit rather than a side project. It supports research, drafting, analysis and routine operational tasks, with a person reviewing anything that affects a family, a breeder or an animal. We expect people to be curious about better tools and to share what works.

Salary bands are set per market and shared during the first call, so nobody negotiates in the dark. Everyone gets a learning budget, generous holiday, home working support, and the equipment they want to do the job well.

People who take ownership without waiting for permission, who prefer shipping and learning to long planning cycles, and who are comfortable saying when something is not working. We are a group, not a corporation, and the pace reflects that.

Yes, and many people do. Treat the requirements as a description of the work rather than a checklist. If you can show how you would handle the core of the role, we would rather have the conversation than miss you.

Breeder relations-specific questions

It is a relationship role built on trust. We meet responsible breeders, earn their confidence, and help them succeed on our marketplaces for years. Nobody is asked to push a breeder into anything that does not suit them.

Yes, on outreach, activation and retention, set at levels teams reach without cutting corners. Retention carries real weight because a breeder who stays is the sign we earned their trust.

A strong base salary with a variable element tied to bringing on the right breeders, activating them and keeping them active. Nobody is paid to bring on a breeder who should not be on the marketplace.

Daily, by call, message and at industry events. The team is the closest we get to the people who list on our marketplaces, and their feedback shapes what product builds next.

We are clear and fair. Where a breeder can improve, we guide them through it. Where standards are not met, the listing does not run, and Trust & Safety supports the decision.

A mix of onboarding calls, check ins with existing breeders, troubleshooting listings, attending market events, and feeding user insights back to product. The work is varied and visible.

We verify identity, walk them through our standards, set up their first listings, and stay close through their first month. A successful onboarding means the breeder feels confident, not just compliant.

Ongoing guidance on listings, access to tools, early visibility of new features, and a direct line for questions. Our best breeders treat us as partners, not vendors.

Constantly. We bring breeder feedback to product, escalate edge cases to trust and safety, and help shape policies that are practical on the ground. The three teams are tightly linked.

Someone who can build genuine relationships, handle difficult conversations with respect, and balance the needs of breeders with the long-term health of the marketplace. Empathy and persistence matter more than a perfect CV.

Other teams

Have a look at our other teams

Every team works the same way: build systems rather than one-offs, measure what changes, and keep AI in the daily loop. Each team page covers the work, how the team runs and the roles open right now.

Engineering

Small engineering teams shipping to nine brands

See what the team does

Product & data

Product and data infrastructure for every marketplace

See what the team does

Trust & safety

The team that defines what a safe marketplace looks like

See what the team does

Strategy & operations

From acquisition to marketplaces that run themselves

See what the team does

Marketing

Growth engineering that scales across nine brands

See what the team does

Finance

The financial backbone of every marketplace decision

See what the team does