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Strategy & operations at Pet Media Group

We cover how the group grows: acquiring marketplaces, integrating them, and running the finance and reporting that keep every market honest afterwards.

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Bensam, Chief Strategy Officer at Pet Media Group

Team led by

Bensam · Chief Strategy Officer

“Small team, big scope. You will work across markets and acquisitions with very little between an idea and doing it.”

Joined in 2021

Before PMG

Boston Consulting Group logo

Responsibilities

What the work covers

The day-to-day areas this team owns across our marketplaces.

Marketplace acquisitions from sourcing to integration

Group strategy and portfolio-level goal setting

Pricing, unit economics and commercial performance

Budgeting, forecasting and management reporting

Cross-market operations and repeatable playbooks

Operational analytics, dashboards and group KPIs

How the team works

  • We look at the data first, then decide, then measure whether the decision held.
  • Acquisitions are run in-house from first conversation to integration.
  • Finance sits inside the team, so a plan and the numbers behind it are built together.
  • Every market gets a clear plan and a small set of numbers it is judged on.
  • Each integration feeds a repeatable playbook, so the next deal moves faster.

Tech stack

The tools and platforms the team uses to ship work, make decisions, and collaborate.

  • Amplitude
  • BigQuery
  • Claude
  • Fortnox
  • Google Sheets
  • Google Slides
  • HubSpot
  • Jira
  • Looker
  • Miro
  • n8n
  • NetSuite
  • Notion
  • Pleo

In their words

Voices from Strategy & operations

People in the team on what the work is actually like.

“Every market has its own rhythm, from how breeders onboard to how buyers make decisions. My job is to spot the patterns that let us scale what works, then build the systems that make the next launch faster and cleaner than the last.”

Oscar

Strategy & Operations

Location

Joined

2022

Before PMG

Amazon logo
“PMG is a truly AI-native company, built around product and market operations. The exposure to combining the latest technology with go-to-market operations is really interesting: you see how a platform decision on Monday becomes a market result by Friday.”

Charlie

Strategy & Operations

Location

Joined

2024

Before PMG

Uber logo
“I help the team draft, research, code, and summarise, so people can spend their time on judgement, relationships, and care instead. The point is not the novelty of it. It is that we get far more done for pets and families with a small team.”

Laika

PMG AI Agent

Location

Joined

2024

Before PMG

NVIDIA logo
“Running operations across the US means no two days look the same. I rebuilt how we handle breeder support and verification queues, and what began as a fix for one market now runs across the group. I get the freedom to fix what is broken.”

Olivia

Head of USA Operations

Location

Joined

2024

Before PMG

Ritual logo
“The data here actually decides things. I can spend the morning in the numbers, use AI to automate reporting that used to eat a week, and by the end of the month see it change how a whole market is run. Nobody asks you to wait your turn.”

Rohail

Strategy & Operations Lead - USA

Location

Joined

2024

Before PMG

Shopify logo

Open roles

Open roles in Strategy & operations

Candidate questions

Questions about joining Strategy & operations

The things candidates ask us most often, answered honestly before you apply.

General PMG questions

Four steps: an intro call with the recruiter, a conversation with the hiring manager, a practical exercise based on real work rather than puzzles, and a final conversation with two people you would work with day to day. Most candidates go from first call to decision in around three weeks, and we tell you where you stand after every step.

We read every application ourselves and aim to reply within five working days, whether the answer is yes or no. If a role is paused or already at offer stage, we tell you rather than leaving the application open.

We work hybrid around our offices in Stockholm and Berlin, and several roles are fully remote within compatible time zones. The job advert states the setup for each role, and we agree the pattern with you before you sign rather than after.

No. Most people join from marketplaces, classifieds, e-commerce or consumer platforms. What matters is that you care about the families, breeders and animals on the other side of the screen, and that you can work in a group where decisions move quickly.

Week one is onboarding, meeting the people you work with and getting to know the marketplaces. From there you take on something small and own it with support. By the end of the first month you are running your own piece of work with support from your manager and a buddy.

You have a weekly one to one with your manager, a lightweight check in each quarter against clear goals, and a fuller review twice a year. Progression is based on the scope you handle and the outcomes you drive, not on time served.

AI is part of the normal toolkit rather than a side project. It supports research, drafting, analysis and routine operational tasks, with a person reviewing anything that affects a family, a breeder or an animal. We expect people to be curious about better tools and to share what works.

Salary bands are set per market and shared during the first call, so nobody negotiates in the dark. Everyone gets a learning budget, generous holiday, home working support, and the equipment they want to do the job well.

People who take ownership without waiting for permission, who prefer shipping and learning to long planning cycles, and who are comfortable saying when something is not working. We are a group, not a corporation, and the pace reflects that.

Yes, and many people do. Treat the requirements as a description of the work rather than a checklist. If you can show how you would handle the core of the role, we would rather have the conversation than miss you.

Strategy & operations-specific questions

Understanding the business as it stands, protecting what makes it locally trusted, and connecting it to our shared platform, data and safety standards without flattening its character.

Operating. You own outcomes in a market rather than writing recommendations for someone else to run. Analysis matters, but only as far as it changes what happens next.

Occasional travel to our offices and to newly acquired businesses, typically a few times a year rather than every month.

We diagnose, set a clear 90-day goal, build the plan with the local team, execute weekly, and review outcomes against the original hypothesis. Projects rarely drag on because we define done upfront.

By the operational and financial health of the businesses we support: user trust, listing quality, revenue per market, and the speed at which improvements roll out. We track both lagging and leading indicators.

Founders of acquired marketplaces, local leadership, finance, product, legal and the central teams. You translate between them and make sure decisions land on the ground.

We start by listening: users, staff, and data. Then we stabilise the core, connect the right shared services, and only then accelerate growth. The first principle is do no harm to trust.

Comfort with ambiguity, strong business judgement, and the ability to build trust quickly. You need to move fast, but never at the expense of the people who built the business before us.

Other teams

Have a look at our other teams

Every team works the same way: build systems rather than one-offs, measure what changes, and keep AI in the daily loop. Each team page covers the work, how the team runs and the roles open right now.

Engineering

Small engineering teams shipping to nine brands

See what the team does

Product & data

Product and data infrastructure for every marketplace

See what the team does

Trust & safety

The team that defines what a safe marketplace looks like

See what the team does

Marketing

Growth engineering that scales across nine brands

See what the team does

Breeder relations

Building long-term relationships with trusted breeders

See what the team does

Finance

The financial backbone of every marketplace decision

See what the team does