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Marketing at Pet Media Group

We are a growth team that applies engineering principles, modern tooling and rigorous measurement to drive lasting results across nine brands in seven markets.

See open roles
Sinan, Head of Marketing at Pet Media Group

Team led by

Sinan · Head of Marketing

“You will own channels end to end, work close to the data warehouse, and get straight feedback on what moved the numbers.”

Joined in 2025

Before PMG

Nike logoGuestReady logo

Responsibilities

What the work covers

The day-to-day areas this team owns across our marketplaces.

Run growth experiments across paid, owned and organic channels

Build reusable systems for campaigns, landing pages and creative

Manage the group data warehouse feeding every marketing channel

Optimise funnels, conversion and lifetime value across markets

Produce research, content and messaging for nine brands

Measure channel performance and learnings with clear KPIs

How the team works

  • Growth is treated as an engineering problem: hypotheses, experiments, and fast feedback loops.
  • One data warehouse feeds every channel, so decisions start from numbers, not opinion.
  • We build reusable growth systems and measure their combined effect across markets.
  • AI accelerates research and analysis; we edit hard before anything ships.

Tech stack

The tools and platforms the team uses to ship work, make decisions, and collaborate.

  • Amplitude
  • BigQuery
  • Claude
  • Customer.io
  • Google Ads
  • Looker
  • Lovable
  • Meta Ads
  • n8n

In their words

Voices from Marketing

People in the team on what the work is actually like.

“What drives me is growing a platform that raises the standard for pet rehoming. Every campaign, partnership, and piece of content helps more families find their pet safely. The team meetups are where much of that gets shaped and planned.”

Ruth

Content & Partnerships

Location

Joined

2020

Before PMG

Not listed
“I help the team draft, research, code, and summarise, so people can spend their time on judgement, relationships, and care instead. The point is not the novelty of it. It is that we get far more done for pets and families with a small team.”

Laika

PMG AI Agent

Location

Joined

2024

Before PMG

NVIDIA logo
“What struck me most is the scale of what we do, yet every campaign still feels personal. We reach millions of families, but the human touch in every message is what makes this work meaningful.”

Magda

CRM Lead

Location

Joined

2026

Before PMG

Tourlane logo

Open roles

Open roles in Marketing

Candidate questions

Questions about joining Marketing

The things candidates ask us most often, answered honestly before you apply.

General PMG questions

Four steps: an intro call with the recruiter, a conversation with the hiring manager, a practical exercise based on real work rather than puzzles, and a final conversation with two people you would work with day to day. Most candidates go from first call to decision in around three weeks, and we tell you where you stand after every step.

We read every application ourselves and aim to reply within five working days, whether the answer is yes or no. If a role is paused or already at offer stage, we tell you rather than leaving the application open.

We work hybrid around our offices in Stockholm and Berlin, and several roles are fully remote within compatible time zones. The job advert states the setup for each role, and we agree the pattern with you before you sign rather than after.

No. Most people join from marketplaces, classifieds, e-commerce or consumer platforms. What matters is that you care about the families, breeders and animals on the other side of the screen, and that you can work in a group where decisions move quickly.

Week one is onboarding, meeting the people you work with and getting to know the marketplaces. From there you take on something small and own it with support. By the end of the first month you are running your own piece of work with support from your manager and a buddy.

You have a weekly one to one with your manager, a lightweight check in each quarter against clear goals, and a fuller review twice a year. Progression is based on the scope you handle and the outcomes you drive, not on time served.

AI is part of the normal toolkit rather than a side project. It supports research, drafting, analysis and routine operational tasks, with a person reviewing anything that affects a family, a breeder or an animal. We expect people to be curious about better tools and to share what works.

Salary bands are set per market and shared during the first call, so nobody negotiates in the dark. Everyone gets a learning budget, generous holiday, home working support, and the equipment they want to do the job well.

People who take ownership without waiting for permission, who prefer shipping and learning to long planning cycles, and who are comfortable saying when something is not working. We are a group, not a corporation, and the pace reflects that.

Yes, and many people do. Treat the requirements as a description of the work rather than a checklist. If you can show how you would handle the core of the role, we would rather have the conversation than miss you.

Marketing-specific questions

Very. We treat growth as engineering, with our own dashboards, automation and experiments. Comfort with data and tooling matters more than agency polish, and you will be expected to build as well as brief.

Rarely, and only for specialist production. Strategy, channels and measurement stay in house so the learning stays with us.

Organic search is the backbone across every market, supported by lifecycle messaging, brand work and paid channels where the economics hold.

It means we build systems that attract, activate, and retain users at scale. Growth engineers write code, run experiments, and measure impact in the same way product teams do.

We use feature flags, event tracking, and a shared experimentation platform. Every test has a hypothesis, a success metric, and a clear plan for what happens whichever way the result goes.

Analytics, CRM, lifecycle automation, SEO platforms and custom internal tools, with AI in the loop for research, drafting and reporting. We choose the tool that fits the job and retire anything that slows us down.

Performance pays the bills today; brand builds trust for tomorrow. We run both in parallel and protect brand quality even in high-volume acquisition campaigns.

Brief, hypothesis, creative and landing page build, launch behind a flag, measurement, and a decision to scale, iterate, or kill within days. We avoid long planning cycles for short-lived tactics.

Other teams

Have a look at our other teams

Every team works the same way: build systems rather than one-offs, measure what changes, and keep AI in the daily loop. Each team page covers the work, how the team runs and the roles open right now.

Engineering

Small engineering teams shipping to nine brands

See what the team does

Product & data

Product and data infrastructure for every marketplace

See what the team does

Trust & safety

The team that defines what a safe marketplace looks like

See what the team does

Strategy & operations

From acquisition to marketplaces that run themselves

See what the team does

Breeder relations

Building long-term relationships with trusted breeders

See what the team does

Finance

The financial backbone of every marketplace decision

See what the team does